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Tuesday, June 20, 2006

SonyBMG Goes Viral

The same company who brought you the infamous "rootkit fiasco" (copy protected CDs which actually launched rootkits into the PC registries of consumers who actually paid money for the CD)is now looking for consumer-creators to help them flog their music.
Despite my cheap shot doubling as an intro, you have to give SonyBMG credit for recognizing the power of viral-sharing amongst consumers. I've noted a similar attitude with other SonyBMG folks such as Scott Dinsdale, who gave a very solid presentation at Qualcomm's BREW Develpoers Conference in San Diego earlier this month.
Yet, I've gotta question music videos. Songs? I believe there is an absolutely empirically provable benefit to enabling taste-sharing etc. by allowing folks to virally share songs. And, yes, I believe it can be done in a controlled manner so that music label execs won't have to spend more time in group therapy/strategy sessions wondering how P2P came to pass. Music videos, however, have always struck me as something more like a temporary amusement sitting on top of the thing with lasting value -- the song.

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